Email Campaigns Twice as Good with MailChimp


MailChimpKeeping your church informed with email just became twice as good with MailChimp. MailChimp recently doubled the size of their free subscription. This isn’t even going to cost you an arm and a posable thumb. You can now send up to 12,000 emails to up to 2,000 subscribers per month. That’s at least worth a dozen bananas.

Everyday brings new fancy HTML emails from stores, ministry resource providers, and so many times they look so good that you pass it off as “never going to happen” for your church, and go back to your stationary templates in Outlook or Apple Mail. Have hope and keep reading!

We have all seen the little Constant Contact and iContact logos at the bottom of mass emails that we don’t even remember subscribing to. MailChimp is another player in the bulk email game and a serious contender. From the moment you sign up, MailChimp moves you right through setting up your account as easily as you can pound an entire banana split. At least here, you’ll have no regrets as you will have effortlessly connected Your Twitter and Facebook accounts, Google Analytics and Google Docs, plus many more online business and social networks. Stand up, beat on your chest and roar… You’ve just set up your MailChimp account!

When you’re in your account’s main dashboard, it’s pretty easy to find your way around. Your next step will be to create subscription list. If you have a way of exporting names with email addresses from your church management software, you can import that list into MailChimp very easily. If you need some way of punishing that junior high student for putting that hole in the wall (that almost never happens), you can even enter people manually. It’s a god idea to get people to register themselves, however, for potential privacy concerns. That part also easy. MailChimp will give you the code snippet to put right into your website. Tip: Run a campaign with bulletin inserts for people to register their email address online or drop it in the offering basket for a chance to win a prize.

Getting a theme for your emails can be as basic or as complicated as you are comfortable with. MailChimp offers several options that you can use, or you can find them online to download or buy. If you have the expertise, you can also design your own. The choice is yours.

Creating a new email campaign is as easy as finding the enormous salmon colored button on your dashboard. As easily as you can devour that second banana split, you’ll have your email sent off to your whole congregation with a Twitter and Facebook post, and a cherry on top. Soon, you’ll see your Google Analytics numbers, and even MailChimp’s own analytics numbers rolling in just in time to encourage you as regret sets in from those two banana splits.

MailChimp Has Your Back

MailChimp has outstanding support for all levels of users. There is a section devoted to online training. There are past webinars (web seminars) as well as a schedule for upcoming web events. You can also go to the Resources page where you will find documents to help you with anything you want to do in MailChimp, all specialized for different organizations and/or specialized tasks. There are documents specifically for churches as well as getting started with MailChimp. There are also resources for email templates and advanced email marketing.

Improving Church Communication

Are you a MailChimp? Do you use any email campaigns or marketing? How has it impacted the communication in your church or ministry? Has email marketing increased participation of your events? Share your story in the comments!

2 Replies to “Email Campaigns Twice as Good with MailChimp”

  1. We had significant problems with MailChimp and their customer service.

    If you do want to go the email provider route, there are LOTS of email providers that provide the same service, so it’s not like MC is the only option. ConstantContact, icontact, verticalresponse, exacttarget, Bronto, MyEmma are just a few of the alternatives to look at.

    1. Thanks for the suggestions! I haven’t had to deal a whole lot with customer service at MailChimp. It’s amazing how a handful of people can all have differing opinions about customer service and yet that one department alone can have the power to make or break a company.

      I have a little experience with iContact and ConstantContact… I guess I’m a sucker for free stuff. In the future I’ll be posting about some of these different email services.

      Thanks for the comment!


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